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Sun hasn't decided which side to back in EU referendum, claims its editor Sun hasn't decided which side to back in EU referendum, claims its editor
(35 minutes later)
Sun editor Tony Gallagher has said he hasn’t decided which side the newspaper will back at June’s referendum on EU membership, despite the “extremely sceptical” tone of its EU coverage. The Sun editor, Tony Gallagher, has said he hasn’t decided which side the newspaper will back at June’s referendum on EU membership, despite the “extremely sceptical” tone of its EU coverage.
Dodging a question at the Newsworks conference in London on Tuesday about whether he had the “freedom” to decide the Sun’s line on the referendum – likely to be a reference to the Eurosceptic views of owner Rupert Murdoch – Gallagher said the paper’s stance on the EU was tailored to its readers. He did not directly address a question about whether he had the “freedom” to decide the Sun’s line on the referendum – likely to be a reference to the Eurosceptic views of the paper’s owner, Rupert Murdoch – but Gallagher told the Newsworks conference in London on Tuesday that the Sun’s stance on the EU was tailored to its readers.
“We have written the last time I counted, about 55 editorials on Europe since I arrived on 14 September, and the tone of them is extremely sceptical,” said Gallagher. “Does that mean we are going to campaign for Brexit? I don’t know. I haven’t quite decided yet. But the tone of the coverage is undoubtedly pretty hostile to what David Cameron has delivered.” “We have written about 55 editorials on Europe since I arrived on 14 September and the tone of them is extremely sceptical,” said Gallagher. “Does that mean we are going to campaign for Brexit? I don’t know. I haven’t quite decided yet. But the tone of the coverage is undoubtedly pretty hostile to what David Cameron has delivered.
“That was in a large part governed by the readers. One of the first things we did when I got there was we carried out a detailed audit of reader attitudes to Europe, and we found the readership was pretty hostile to the European project. And that’s guided some of that thinking editorially in terms of how we are covering the European vote.” “We carried out a detailed audit of reader attitudes to Europe, and we found the readership was pretty hostile to the European project. And that has guided some of that thinking editorially in terms of how we are covering the European vote.”
Prior to taking over from David Dinsmore at the Sun, Gallagher was deputy editor of the Daily Mail, and prior to that editor-in-chief at the Daily Telegraph, both of which are expected to back Brexit. Before taking over from David Dinsmore at the Sun, Gallagher was the deputy editor of the Daily Mail, and before that the editor-in-chief at the Daily Telegraph, both of which are expected to back Brexit.
Gallagher, who was speaking at the Newsworks conference in London, also revealed that the newspaper is preparing to debut a channel on mobile platform Snapchat Discover in “the next month or two”. Gallagher, who was speaking at the Newsworks conference in London, also revealed that the newspaper is preparing to debut a channel on the mobile platform Snapchat Discover in “the next month or two”.
He said: “We need to ensure the Sun brand is distributed as widely as possible so we will be appearing on Snapchat Discover within the next month or two.He said: “We need to ensure the Sun brand is distributed as widely as possible so we will be appearing on Snapchat Discover within the next month or two.
“A lot of time and thought has gone into Snapchat and we think the irreverence that we bring to the party would be perfect for Snapchat Discover.”“A lot of time and thought has gone into Snapchat and we think the irreverence that we bring to the party would be perfect for Snapchat Discover.”
A Sun spokesperson said the target launch date was mid-March, but that could change. Daily Mail website Mail Online is already on Snapchat Discover, which provides media outlets with a dedicated channel to deliver content, often video, to the platform’s more than 100 million users. A Sun spokesperson said the target launch date was mid-March, but that could change. The Daily Mail website Mail Online is already on Snapchat Discover, which provides media outlets with a dedicated channel to deliver content, often video, to the platform’s more than 100 million users.