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Tokyo 2020 Olympic Games signs up Mitsubishi as sponsor Tokyo 2020 Olympic Games signs up Mitsubishi as sponsor
(about 4 hours later)
Japanese industrial giant Mitsubishi Electric has signed up as a sponsor of the 2020 Olympic and Paralympic Games in Tokyo.Japanese industrial giant Mitsubishi Electric has signed up as a sponsor of the 2020 Olympic and Paralympic Games in Tokyo.
The firm will be an official partner of the games, the second level of domestic sponsorship support.The firm will be an official partner of the games, the second level of domestic sponsorship support.
The 2020 organising committee says the firm will provide lifts, escalators and moving walkways at sporting venues.The 2020 organising committee says the firm will provide lifts, escalators and moving walkways at sporting venues.
The move gives Mitsubishi Electric the right to use Olympic logos, mascots and slogans in its marketing campaigns.The move gives Mitsubishi Electric the right to use Olympic logos, mascots and slogans in its marketing campaigns.
Mitsubishi Electric is part of the Mitsubishi Corporation.
The move brings the total number of Tokyo 2020 Partners to 28, including 13 in the official partners criteria.The move brings the total number of Tokyo 2020 Partners to 28, including 13 in the official partners criteria.
The Olympic sponsor programme is divided into four separate categories, with the IOC's Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship.The Olympic sponsor programme is divided into four separate categories, with the IOC's Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises gold partners, the second tier consists of official partners and the third tier is made up of official supporters.The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises gold partners, the second tier consists of official partners and the third tier is made up of official supporters.