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5 conspiracy theories about what really happened at the Miss Universe final 5 conspiracy theories about what really happened at the Miss Universe final
(2 days later)
Steve Harvey mixing up the winner of the 2015 Miss Universe pageant on Sunday had all the ingredients of an epic viral moment: A beauty pageant. An embarrassing  gaffe. The agonizing scene when Harvey admitted he made a mistake. The look on Miss Colombia Ariadna Gutierrez’s face when her crown was taken off her crown and given to the real winner, Miss Philippines Pia Wurtzbach.Steve Harvey mixing up the winner of the 2015 Miss Universe pageant on Sunday had all the ingredients of an epic viral moment: A beauty pageant. An embarrassing  gaffe. The agonizing scene when Harvey admitted he made a mistake. The look on Miss Colombia Ariadna Gutierrez’s face when her crown was taken off her crown and given to the real winner, Miss Philippines Pia Wurtzbach.
It was so perfect. Maybe…a little too perfect.It was so perfect. Maybe…a little too perfect.
Immediately after Harvey announced Miss Colombia as the winner (she was actually the first runner-up), the video made its way around the world and #MissUniverse2015 was the No. 1 trending topic on Twitter. But social media lit up with the Internet’s second-favorite thing: Cries of a conspiracy theory.Immediately after Harvey announced Miss Colombia as the winner (she was actually the first runner-up), the video made its way around the world and #MissUniverse2015 was the No. 1 trending topic on Twitter. But social media lit up with the Internet’s second-favorite thing: Cries of a conspiracy theory.
Sample comment on Facebook from Raoul Martinez, a TV anchor in San Diego: “You guys buying this? I’m no conspiracy theorist, but this smells fishy to me. Sounds like a big PUBLICITY STUNT to get everyone talking about Miss Universe, when normally (let’s be honest, now!) NO ONE would be talking about Miss Universe.”Sample comment on Facebook from Raoul Martinez, a TV anchor in San Diego: “You guys buying this? I’m no conspiracy theorist, but this smells fishy to me. Sounds like a big PUBLICITY STUNT to get everyone talking about Miss Universe, when normally (let’s be honest, now!) NO ONE would be talking about Miss Universe.”
Then there were screenshots of the card Harvey was holding on TV, which he held up to prove he read the wrong name. People were dubious he could have really mixed up the two names.Then there were screenshots of the card Harvey was holding on TV, which he held up to prove he read the wrong name. People were dubious he could have really mixed up the two names.
IT'S NOT THAT DIFFICULT TO READ THO? #MissUniverse2015 pic.twitter.com/vzTaG74yGH
Similar thoughts were echoed by many — here are some of the other reasons some think it was planned all along.Similar thoughts were echoed by many — here are some of the other reasons some think it was planned all along.
Harvey took full responsibility for the mix-up on stage, apologizing to the audience. But according to the Miss Universe’s Snapchat, as Harvey left the stage, he said the teleprompter read “Miss Universe – Colombia.” Though that snap is now nowhere to be found, several (including USA Today) have screengrabs.Harvey took full responsibility for the mix-up on stage, apologizing to the audience. But according to the Miss Universe’s Snapchat, as Harvey left the stage, he said the teleprompter read “Miss Universe – Colombia.” Though that snap is now nowhere to be found, several (including USA Today) have screengrabs.
Teleprompter was wrong. Yes he had a card, but we all know the card is just for show... from #MissUniverse snapchat pic.twitter.com/afjxgDy2Sa
However, later in the Snapchat story, Harvey is seen talking to the press and takes the blame again: He says he should have said “runner-up” instead of “winner” when making the announcement.However, later in the Snapchat story, Harvey is seen talking to the press and takes the blame again: He says he should have said “runner-up” instead of “winner” when making the announcement.
The Miss Universe pageant is hardly a ratings magnet — last year it garnered about 7.6 million viewers, its highest ratings in a decade, and the event is fairly under the radar in the United States. Plus, a Sunday night in December (five days before Christmas, no less) is hardly an ideal time to air any program aside from football. The pageant, airing on Fox for the first time, had to make a splash. And it did. A big one.The Miss Universe pageant is hardly a ratings magnet — last year it garnered about 7.6 million viewers, its highest ratings in a decade, and the event is fairly under the radar in the United States. Plus, a Sunday night in December (five days before Christmas, no less) is hardly an ideal time to air any program aside from football. The pageant, airing on Fox for the first time, had to make a splash. And it did. A big one.
  
I generally don't buy into conspiracy theories, but this is the most attention the Miss Universe pageant has gotten since, well, ever.
The Miss Universe controversy was a total publicity stunt. Nobody was talking about the show until now...
Steve Harvey's mistake was all a conspiracy created for two purposes: Make Miss Universe relevant again. Make Steve Harvey relevant again.
Hmmm, what do you think Harvey will discuss on his syndicated talk show? And do you think that talk show might also remind people that he also hosts “Family Feud”?Hmmm, what do you think Harvey will discuss on his syndicated talk show? And do you think that talk show might also remind people that he also hosts “Family Feud”?
  
But I bet Steve Harvey's agent is hella happy with all of this publicity
Guaranteed Steve Harvey was paid generously to make that "mistake" on purpose. It's a publicity stunt. No one cares about Miss Universe.
Steve Harvey has gotten more publicity than any of the contestants, the pageant itself, all his critics, and he got paid. He's still winning
  
  
It’s no secret the Miss Universe franchise has faced drama this year, when GOP presidential contender Donald Trump sold the pageant to WME/IMG. The pageant’s former home, NBC, cut all ties with Trump after his incendiary comments about immigrants, which also resulted in Univision dropping the pageant.It’s no secret the Miss Universe franchise has faced drama this year, when GOP presidential contender Donald Trump sold the pageant to WME/IMG. The pageant’s former home, NBC, cut all ties with Trump after his incendiary comments about immigrants, which also resulted in Univision dropping the pageant.
But some were convinced that Trump (even if he no longer owns the pageant) was still involved, somehow.But some were convinced that Trump (even if he no longer owns the pageant) was still involved, somehow.
  
@kimroots I think it's a conspiracy. Mistake opens door for Trump to buy back Miss Universe if his campaign falters.
  
I'm convinced that the Miss Universe mistake is just a publicity stunt, they needed more attention after leaving Trump out
I'm not even sure Trump still owns Miss Universe but given his past affiliation, doesn't this feel a little too much like a publicity stunt?
Remember when Marisa Tomei won the best supporting actress Oscar for “My Cousin Vinny” and people still talk about how maybe the presenter read the wrong name off the TelePrompter? Miss Universe just had its Marisa Tomei moment.Remember when Marisa Tomei won the best supporting actress Oscar for “My Cousin Vinny” and people still talk about how maybe the presenter read the wrong name off the TelePrompter? Miss Universe just had its Marisa Tomei moment.
  
Call me a conspiracy theorist but miss universe did it on purpose. Way more people talking about it now. Big for the brand @darrenrovell
Washington Post Washington Post