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Concerns scupper naked surfers ad | Concerns scupper naked surfers ad |
(about 6 hours later) | |
Tourism bosses have abandoned a plan to post a promotional video on the internet which featured naked surfers, after complaints from islanders. | Tourism bosses have abandoned a plan to post a promotional video on the internet which featured naked surfers, after complaints from islanders. |
VisitScotland filmed a short clip on Barra in the Western Isles to advertise outdoor activities. | VisitScotland filmed a short clip on Barra in the Western Isles to advertise outdoor activities. |
However, a priest contacted the agency after complaints from parishioners. | However, a priest contacted the agency after complaints from parishioners. |
VisitScotland said it had been a quirky idea aimed at young people and was not intended to cause offence. It said all the footage had been withdrawn. | |
A spokeswoman said the clip had been intended as a viral video - footage spread via e-mail - and would have been aimed at internet sites such as YouTube, Facebook and Bebo. | A spokeswoman said the clip had been intended as a viral video - footage spread via e-mail - and would have been aimed at internet sites such as YouTube, Facebook and Bebo. |
Romantic getaway | Romantic getaway |
The plan followed research of the kinds of people who take part in adventure activities. | The plan followed research of the kinds of people who take part in adventure activities. |
The spokeswoman said the agency had taken the concerns on board and the filming of the video had been "misguided". | The spokeswoman said the agency had taken the concerns on board and the filming of the video had been "misguided". |
Barra was the location for a more mainstream VisitScotland advert which was shown in cinemas in England. | Barra was the location for a more mainstream VisitScotland advert which was shown in cinemas in England. |
The commercial, by Peter Webber, the man behind Oscar-nominated movie Girl With a Pearl Earring, formed part of a £2.7m tourism drive. | The commercial, by Peter Webber, the man behind Oscar-nominated movie Girl With a Pearl Earring, formed part of a £2.7m tourism drive. |
It features a London couple enjoying a romantic getaway on a beach on Barra, in the Outer Hebrides. | It features a London couple enjoying a romantic getaway on a beach on Barra, in the Outer Hebrides. |
It was commissioned by VisitScotland, which aims to boost annual tourism revenues from £4bn to £6bn by 2015. | It was commissioned by VisitScotland, which aims to boost annual tourism revenues from £4bn to £6bn by 2015. |
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