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Microsoft cutting price of Vista | Microsoft cutting price of Vista |
(about 5 hours later) | |
Microsoft has said it plans to cut the cost of its Windows Vista operating system sold at retail outlets. | Microsoft has said it plans to cut the cost of its Windows Vista operating system sold at retail outlets. |
Although no exact date has yet been given, Microsoft said price cuts would be introduced in 70 countries. | Although no exact date has yet been given, Microsoft said price cuts would be introduced in 70 countries. |
In the US, the cost of the most expensive version, Vista Ultimate, will be reduced to $319 (£161) from the current retail price of $399. | In the US, the cost of the most expensive version, Vista Ultimate, will be reduced to $319 (£161) from the current retail price of $399. |
Analysts said Microsoft was aiming to boost the number of customers upgrading to Vista, which was introduced in 2007. | Analysts said Microsoft was aiming to boost the number of customers upgrading to Vista, which was introduced in 2007. |
'Greater opportunities' | 'Greater opportunities' |
The price cuts apply to the packaged versions of Vista, which account for less than 10% of its sales. | The price cuts apply to the packaged versions of Vista, which account for less than 10% of its sales. |
By contract, 90% of Vista sales are to PC manufacturers, where the operating system is pre-installed on their computers. | |
"We anticipate these changes will provide greater opportunities... to sell more stand-alone copies of Windows," said Brad Brooks, a Microsoft corporate vice president. | |
Microsoft says it has now sold 100 million Vista licences since it was launched. | Microsoft says it has now sold 100 million Vista licences since it was launched. |
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